Research
  “Smart people can live anywhere.  They will choose to live in regions that respect sound principles of physical development. Competitive regions will design connected neighborhoods, vibrant mixed-use commercial areas, and efficient transportation systems- all within a healthy natural environment.”   
(quoted from Case Weatherhead’s booklet, Making Change: Networks for our Innovation Economy)

Demographics

Our Local Demographics research can be summarized by these important facts:

·    Within 500 miles of Cleveland are 42% of US Households and Population, 44% of US Effective Buying Income, 43% of US Employment, 51% of Fortune 500 Headquarters.
·    According to the 2000 Census: there were almost 11.5 million people in the state of Ohio.  
·    The Cleveland area is one of the nation’s largest consumer markets with a population of more than 2.9 million.  39% of area households have Effective Buying Incomes of $50,000 or more.

·    The Greater NEO Region of 19 counties contains 4.4 million, or 39% of the state’s population.  They are less than 1-1/2 hours travel of the venue.  
·    The 7 county Northeast Ohio Region is 2.8 million, or 25% of the states population.

·    Cuyahoga County alone comprises 1.4 million, or 12.28% of Ohio’s population.   41% of  Cuyahoga residents bike. (335,602 road and 242,800 off road cyclists)

·    There were 1.2 million cyclists of all types in the 7 county Northeast Ohio Region, less than 1 hour from the venue.

·    Since this census was taken, Regional Support of Cycling Infrastructure has doubled in 10 years, and national interest in cycling has increased almost 4%.


 Our National Demographics research can be summarized by these important facts:

·    There are more cyclists in the US than skiers, golfers, & tennis players combined.

·    The average cyclist is young & affluent with an average household income of $55,000.  Similarly, cycling is the #1 fitness and health activity among doctors and lawyers over the age of 40.

·    Household income for 45-49 year old licensed racers is $95,940.
·    The median income for cycling spectators is $75,000.

·    Americans think that bikeways, walking paths, and sidewalks are very important in choosing where to live.

·    52% of Americans would like to bike more.   53% favor increased federal spending on bike facilities.